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Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]

Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
hashtag-strategy

How To Use Hashtags on Social Media Now

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.
smartphone-video-tips

Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
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Government Agencies Get Real, Funny, and Human on Social Media [Examples]

Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.
how-paid-content-promotion-pay-off-for-content-marketing

How To Make Paid Content Promotion Pay Off for Your Content Marketing

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
what-your-brand-can-do-win-instagram-game

What Your Brand Can Do To Win the Instagram Game

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things.
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8 Content Marketing Examples To Inspire Your Best Work [E-Book]

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.
raise-brand-voice-issues-that-matter

How To Raise Your Brand’s Voice on Issues That Matter [Examples]

A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire.
tips-write-engaging-content-previews-social-media

10 Tips To Write Engaging Content Previews for Social Media

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.
content-types-every-marketer-should-consider

8 Fresh Content Types for 2022

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.
umault-party-city-food52-content-examples

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.
naacp-epica-flipboard-content-marketing-examples

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours?