This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content. Continue reading
How to Drive Organic Clicks and Leads From Your Instagram Channel
Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading
10 Psych Principles to Attract and Grow Your Audience
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading
Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]
How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity … Continue reading
Look This Way: 9 Visual Content Options to Consider
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading
How to Use Instagram Stories to Get More Followers
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading
How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]
Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading
The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels
Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading
2020 B2C Content Marketer of Year Finalists Empower Audiences
In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
