By Jodi Harris published April 14, 2022

How To Make Paid Content Promotion Pay Off for Your Content Marketing

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading

By Michael Becker published March 29, 2022

What Your Brand Can Do To Win the Instagram Game

Given how Instagram controls its algorithm to surface content on the platform, what is a marketer to do? It turns out a lot and it boils down to these two things. Continue reading

By Jodi Harris published March 22, 2022

8 Content Marketing Examples To Inspire Your Best Work [E-Book]

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands. Continue reading

By Ahava Leibtag published March 8, 2022

How To Raise Your Brand’s Voice on Issues That Matter [Examples]

A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire. Continue reading

By Lesley Vos published January 24, 2022

10 Tips To Write Engaging Content Previews for Social Media

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading

By Irina Weber published November 23, 2021

8 Fresh Content Types for 2022

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading

By Content Marketing Institute Team published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading

By Content Marketing Institute Team published September 24, 2021

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading

By Jodi Harris published August 16, 2021

Instagram Tips, Tricks, and Expert Advice To Ignite Your Strategy

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading

By Content Marketing Institute Team published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading

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