Why Visual Storytelling Demands More Than Just Images
November 18, 2021
Robert Rose
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better.
3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats
November 12, 2021
Content Marketing Institute Team
Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes.
3 Cool Content Campaigns That Tackle Hot (and Warm) Topics
November 5, 2021
Content Marketing Institute Team
A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content.
Video Storytelling: Here’s How To Get More From Your Investment
November 2, 2021
Jodi Harris
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.
Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)
October 29, 2021
Content Marketing Institute Team
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.
Why the Future of Demand Gen Lies in Self-Service Content Experiences
October 28, 2021
Ann Gynn
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences.
3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network
October 22, 2021
Content Marketing Institute Team
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.
Measuring Content Marketing Impact: How To Set Objectives That Matter
October 20, 2021
Robert Rose
In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers.
Use Loyalty Content To Sustain Your Hard-Won Customer Relationships
October 19, 2021
Jodi Harris
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.
3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)
October 15, 2021
Content Marketing Institute Team
These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes.
In People We Trust: Here’s How To Make Your Content More Human
October 12, 2021
Jodi Harris
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.
3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands
October 1, 2021
Content Marketing Institute Team
Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take.
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