LinkedIn Newsletters: Do They Get Results for Brands?
January 19, 2022
Ann Gynn
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
3 Email Design Trends for Content Marketers To Use in 2022
January 18, 2022
Kevin George
Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year.
How To Set Up a Content Scoring Process for Better Decisions
January 11, 2022
Lindy Roux
What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it.
5 Reminders About Creativity From The Beatles: Get Back
December 23, 2021
Joseph Kalinowski
The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.
4 User-Generated Content Ideas (and Tools To Check If They Work)
December 20, 2021
Aleh Barysevich
It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content.
Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success
December 16, 2021
Ann Gynn
If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year.
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
December 10, 2021
Content Marketing Institute Team
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight.
How'd You Make That Flipping Awesome Content for Monster
December 7, 2021
Ann Gynn
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.
3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization
December 3, 2021
Content Marketing Institute Team
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours?
4 Business Storytelling Examples That Break the Problem-Solution Mold
December 1, 2021
Ann Gynn
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.
8 Fresh Content Types for 2022
November 23, 2021
Irina Weber
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.
Hot Take: Look Outside Your Team For Great Content Marketing
November 19, 2021
Content Marketing Institute Team
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent.
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