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high-quality-original-research

8 Must-Haves for High-Quality Original Research

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research.
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Find LinkedIn Newsletter Success by Doing These 11+ Things

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.
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What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]

While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on.
linkedin-top-social-media-b2b-platform

LinkedIn Social Media Marketing: How To Make It Your Top Social Platform

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.
inside-look-successful-content-strategy

An Inside Look at the Ambitious and Successful Cleveland Clinic Content Strategy

Ever wonder what it would take to create an award-winning program, a thriving content team, and the ability to get whatever you ask for to support them? Stop wondering and start reading this impressive tale of the simple content strategy that could (and does).
press-pause-content-strategy

Why You Should Press Pause on Your Content Strategy

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
win-over-audience-accountability

Want To Really Win Over Your Audience? Be Their Accountability Partner

No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how.
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How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.
common-mistakes-subject-matter-experts

Do You Make These 4 Common Mistakes With Subject Matter Experts?

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.
know-your-why-content-marketing

Why ‘Know Your Why’ Isn’t Such Great Content Marketing Advice [Rose-Colored Glasses]

You've heard the advice to "know your why." But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. Robert Rose shares a step-by-step process to help.
reporting-mistakes-content-budget

Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)

Does your executive team get how content marketing helps the business? They may not if you’re committing one or more of these fatal reporting mistakes. And that likely affects the budget for content marketing.
best-distribution-channels-content

How To Choose the Best Distribution Channels for Your Content

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.