By Dennis Shiao published January 29, 2019

Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Do you work in an industry that can be boring, complex, or undifferentiated? Are you challenged to create content to engage your audience? Find out how to make your content interesting, simplified, and differentiated. Continue reading

By Robert Rose published January 28, 2019

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading

By Dennis Shiao published January 21, 2019

Do What Most Content Marketers Don’t and Get Better Results

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading

By Shea Drake published January 18, 2019

How to Use Reddit and Quora for Content Marketing

Community sites like Quora and Reddit can be gold mines for your content marketing. But you better respect what is and is not allowed. Here’s how to get a start that won’t end in a suspension or ban (and bring results). Continue reading

By Ann Gynn published January 17, 2019

13 Fresh Ideas to Get More Content Marketing Zing From Employees

Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading

By Kim Moutsos published January 16, 2019

Grand Theft Content: Steal These 6 Ideas From Award Finalists

Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading

By Michele Linn published January 2, 2019

16 More Quotes to Inspire Your Content Marketing

To start the year off right, read on for 16 quotes to kick-start 2019 and help you think about things from a different perspective – your role, your content marketing, and more. Continue reading

By Kim Moutsos published December 28, 2018

4 Content Marketing Gems to Inspire You and Your Strategy

Every week, CMI’s chief strategy advisor writes a column. Today, its editor recaps the gems that challenge us to think differently about our roles as content marketers, the role of content marketing, and what success feels like. Continue reading

By Amanda Subler published December 27, 2018

How to Avoid the Battle of Boring in Your Videos

Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru. Continue reading

By Stephanie Stahl published December 26, 2018

Forgetting Resolutions and More Practical Content Marketing Advice

We aren’t asking you to make new year resolutions. Instead, we suggest you follow the bulletin board-worthy advice from some of CMI’s 2018 webinar presenters. They involve friends – new and old, fun, and more, including a hint of bacon. Continue reading