Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too. Continue reading
Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today. Continue reading
Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans
If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape. Continue reading
Do You Know Your Why? Your Content Marketing Success Depends on It
What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading
Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing
Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing. Continue reading
17 No-Cost Ways Writers Can Extend Reach of Their Editorial
Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it. Continue reading
How Technology Content Marketers Can Earn Trust [Tips and Examples]
Their products and services may be in high demand, but technology marketers don’t have it easy when it comes to earning the audience’s interest, trust, and budget. Here are some tips that can help. Continue reading
2017 Mid-Year Content Marketing Checkup
CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading
Higher Education: How to Raise Your Content Marketing Game
Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing. Continue reading
Content Marketing Is No Leisurely Feat in the Travel Industry
Travel and tourism content marketing isn’t just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they’ll never forget. Continue reading
