By Carla Johnson published August 17, 2018

Xerox Prints New Vision With Marketing

How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination. Continue reading

By Carla Johnson published August 10, 2018

How Content Marketing Became One Brand’s Trusted, Unified Source

Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination. Continue reading

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading

By Carla Johnson published August 3, 2018

Aon Shares Why Its Content Scorecard Is a Must

One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist. Continue reading

By Louisa McGrath published July 31, 2018

5 Psychological Insights to Improve Your Content Marketing

Using psychology to inform your content marketing isn’t sneaky trickery. It’s a smart way to create a better experience for your audience (and your brand). Here are five principles to know and how to apply them to your content. Continue reading

By Robert Rose published July 30, 2018

You Must Win Every Moment of Trust to Win the Moment of Truth

If you equate an audience’s attention with its trust, you’re headed down a dangerous path. Discover why and how you can find a better road to trust through your content marketing strategy. Continue reading

By Carla Johnson published July 27, 2018

Symantec Wins at Content by Responding to Its Audience

Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget. Continue reading

By Jodi Harris published July 25, 2018

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers. Continue reading

By Carla Johnson published July 20, 2018

How NASCAR Drives Better Storytelling With a Unified Team

Evan Parker led NASCAR’s new content team on a daunting mission: engage and win fans beyond the racetrack. First-year results include almost one billion views, a docu-series, and Evan’s nomination for Content Marketer of the Year. Continue reading

By Lisa Murton Beets published July 19, 2018

5 Research-Based Actions to Improve Your Content Marketing

Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results. Continue reading