Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading
The 5 New Rules of Video Marketing Success
Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading
7 Instagram Stickers That Can Make Your Stories Even Better
Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging. Continue reading
How to Answer 25 FAQs on Content Marketing
We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions. Continue reading
4 Reasons You Should Act on Influencer Marketing
Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales. Continue reading
How to Turn Conference Content Overload Into an Action Plan
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading
Don’t Fear Chatbots If You Have a Rich Content Strategy
Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading
How Content Takes the Stage to Change Brand Perception [Example]
Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading
No Celebrities Required: How to Create Great Influencer Content
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
