How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading
What It Means to Get Branded Content Right
Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom lines. Continue reading
Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be
Do you work in an industry that can be boring, complex, or undifferentiated? Are you challenged to create content to engage your audience? Find out how to make your content interesting, simplified, and differentiated. Continue reading
Your 2020 Mission: A Unified Strategy for Content in Your Marketing
We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading
Do What Most Content Marketers Don’t and Get Better Results
Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading
How to Use Reddit and Quora for Content Marketing
Community sites like Quora and Reddit can be gold mines for your content marketing. But you better respect what is and is not allowed. Here’s how to get a start that won’t end in a suspension or ban (and bring results). Continue reading
13 Fresh Ideas to Get More Content Marketing Zing From Employees
Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading
Grand Theft Content: Steal These 6 Ideas From Award Finalists
Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading
16 More Quotes to Inspire Your Content Marketing
To start the year off right, read on for 16 quotes to kick-start 2019 and help you think about things from a different perspective – your role, your content marketing, and more. Continue reading
4 Content Marketing Gems to Inspire You and Your Strategy
Every week, CMI’s chief strategy advisor writes a column. Today, its editor recaps the gems that challenge us to think differently about our roles as content marketers, the role of content marketing, and what success feels like. Continue reading
