5 Essential Elements for a Great Newsletter
January 19, 2023
Jodi Harris
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
5 Content Marketing Articles From 2022 That Deserve Another Look
December 22, 2022
Kim Moutsos
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results
December 21, 2022
Ann Gynn
Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what...
How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)
December 19, 2022
Ann Gynn
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
December 1, 2022
Lesley Vos
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
Feast on These 9 Content Examples Worthy of Gratitude
November 23, 2022
Jodi Harris
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
November 22, 2022
Ann Gynn
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.
How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]
November 18, 2022
Robert Rose
Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.
How To Make Thought Leadership Content Thoughtful and Leading
November 14, 2022
Greg Levinsky
Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company.
2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)
November 10, 2022
Dennis Shiao
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.
How Reading Great Fiction Makes Your Content Better (and What To Read)
November 2, 2022
Carina Rampelt
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.
Why (and How To) Write a Strategy for Your Cause-Related Marketing
October 20, 2022
Ann Gynn
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s...
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