If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape.

What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why?

Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, uses social data to fuel his new creative series. Learn why he thinks Twitter is a go-to resource and how you can use it to inform your marketing.

Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it.

Their products and services may be in high demand, but technology marketers don't have it easy when it comes to earning the audience's interest, trust, and budget. Here are some tips that can help.

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event.

Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing.

Travel and tourism content marketing isn't just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they'll never forget.

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride.

Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing.

Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance.

How do you create content that connects with your audience? That’s the billion-dollar question. Twenty-one content marketers share their No. 1 tip to create content their audience will love.