To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists.

Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about.

More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!”

CMI founder Joe Pulizzi shares his answer to the question he’s frequently asked: “What’s the one thing you did that made the greatest impact to where you are at now?” And his response is something you can customize for your own success.

Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience.

Isn't it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience.

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start.

Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage.

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences.

Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience.

How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters.

Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist.