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How to Train Your Brain to Be Creative: Lessons for Marketers

Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas.
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Actor Brings Community Model to Content Creation

Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors.
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7 Instagram Stories Ideas to Get More Followers

One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas.
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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities.
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The Good, The Bad, and The Ugly of Editorial Mission Statements

Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great.
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How to Build a Branded App (and Never Look Back)

With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could.
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Is Your Blog a Golden Egg?

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. And yet, every now and then, a brand shines. Here are five steps to being a shining brand.
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Reddit for Marketing? Hell No, Except in This One Case

Reddit’s massive audience looks tempting to marketers. Don’t fall for it – self-interested posts only invite the community’s wrath. Follow this insider advice on the one useful (and safe) way to tap Reddit for marketing.
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The Secrets of High-Performing Online Content

How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers.
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10 (Mostly) Quick Wins to Steal for Your Original Research Project

Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research.
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How to Create Pillar Content Google Will Love

How do you climb the SEO mountain? Create a resource-driven content pillar page. But how do you get to that summit? Work backwards step by step – starting with these six.
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27 Ideas to Break Your Creative Slump

You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.)