By Ann Gynn published January 27, 2022

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

You won’t find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more. Continue reading

By Buddy Scalera published January 25, 2022

Need a Creativity Boost? Spend Some Time With The Creative Show

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more. Continue reading

By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading

By Ann Gynn published January 19, 2022

LinkedIn Newsletters: Do They Get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year. Continue reading

By Lindy Roux published January 11, 2022

How To Set Up a Content Scoring Process for Better Decisions

What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading

By Joseph Kalinowski published December 23, 2021

5 Reminders About Creativity From The Beatles: Get Back

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading

By Lisa Dougherty published December 22, 2021

10 Content Marketing Articles Readers (Like You) Loved This Year

If you didn’t get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading

By Ann Gynn published December 21, 2021

Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it’s a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here’s how to learn from – and improve on – the network’s success. Continue reading

By Aleh Barysevich published December 20, 2021

4 User-Generated Content Ideas (and Tools To Check If They Work)

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading

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