By Olga Rabo published February 3, 2021

How to Use Instagram Stories to Get More Followers

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading

By Shane Barker published January 28, 2021

5 Underused Video Ideas to Generate Leads

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading

By Amanda Milligan published January 25, 2021

4 Questions to Help Vet Your Content Ideas

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading

By Robert Rose published January 20, 2021

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading

By Robert Rose published January 19, 2021

Get Your Content Governance in Order With This 1 Thing

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading

By Elise Dopson published January 11, 2021

How to Get Ranked and Read With a Topic Cluster Model

Do you struggle to create engaging content that lands in a top spot on Google? Luckily, there is a potential solution that also builds a library of useful content for your target audience. Continue reading

By Ashley Taylor Anderson published December 24, 2020

The Art and Science of Emotional Engagement

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading

By Jodi Harris published December 22, 2020

8 Lessons on How to Steer Your Content Through Chaos

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading

By Aaron Agius published December 21, 2020

Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading

By Content Marketing Institute Team published December 18, 2020

This Week in Content Marketing: Lessons From Home Depot, KFC, and Google

Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL