By Carla Johnson published August 21, 2019

Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool.

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By Carla Johnson published August 15, 2019

How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future.

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By Michele Linn published August 14, 2019

7 Things Successful Marketers Do With Original Research

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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By Carla Johnson published August 8, 2019

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Winner)

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

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By Ann Gynn published July 30, 2019

30 Ways to Waste Your Content Marketing Time

At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying answer revolves around one thing.

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By Aaron Agius published July 29, 2019

How to Match Your Content to the Best Distribution Channel

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help.

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By Carla Johnson published July 26, 2019

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.

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By Michael Brenner published July 24, 2019

Want to Scale Your Content Marketing? Get the Employees Involved

Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must look to the brand’s employees.

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By Ann Gynn published July 23, 2019

2020 Content Marketing: What’s Clear and What Needs to Be in Focus

If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision test – and what’s still blurry.

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By Robert Rose published July 19, 2019

The Big Difference an Apostrophe Makes in a Brand’s Stories

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better.

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