Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading
How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]
Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading
How To Make Thought Leadership Content Thoughtful and Leading
Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company. Continue reading
2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company. Continue reading
How Reading Great Fiction Makes Your Content Better (and What To Read)
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter. Continue reading
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it. Continue reading
6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)
Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading
Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs
Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof. Continue reading
AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?
Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help. Continue reading
Branded Content: Getting It Right
Branded content’s ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading
