By Dennis Shiao published April 15, 2020

How to Build a Personal Brand After a Job Loss

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading

By Shane Barker published April 13, 2020

The No-Fail Formula for Creating Awesome Webinar Content

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading

By Ann Gynn published April 9, 2020

25 Tools and Ideas for Brainstorming in a Remote World

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools.
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By Megan Mahoney published March 24, 2020

7 Free Ways to Get Original Data for Your Content

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading

By Chad Newell published March 5, 2020

5 Alternatives to Make Stock Photography a Last Resort

How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading

By Dennis Shiao published March 4, 2020

How to Do Visual Content With Low, Medium, and High Budgets

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading

By Robert Rose published February 24, 2020

No One Can Break Your Content Rules If They Don’t Exist

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading

By Chris Collins published February 20, 2020

Offer a Content Upgrade and See Conversion Rates Rise

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading

By Ann Gynn published February 13, 2020

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading

By Carina Rampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading

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