By Jodi Harris published August 16, 2021

Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading

By Content Marketing Institute Team published August 13, 2021

How Video Email Affects Your Audience (and More Content Examples)

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading

By Jordan Bishop published August 10, 2021

What Influencers Wish Brands Knew About Sponsored Content Partnerships

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading

By Robert Rose published August 9, 2021

Try These Storytelling Structures To Build, Strengthen, or Repair Your Brand

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading

By Content Marketing Institute Team published August 6, 2021

Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading

By Ann Smarty published July 29, 2021

How to Create Winning Sales-Enablement Content

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading

By Robert Rose published July 28, 2021

Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading

By Jodi Harris published July 27, 2021

How to Turn Influencers Into a Powerful Content Force

Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading

By Content Marketing Institute Team published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading

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