How to Turn Conference Content Overload Into an Action Plan
September 10, 2018
Ann Gynn
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan.
Don’t Fear Chatbots If You Have a Rich Content Strategy
September 5, 2018
Bethany Johnson
Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize.
How Content Takes the Stage to Change Brand Perception [Example]
August 31, 2018
Carla Johnson
Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned.
No Celebrities Required: How to Create Great Influencer Content
August 27, 2018
Cathy McPhillips
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book.
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
August 24, 2018
Carla Johnson
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams.
Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers
August 22, 2018
Jodi Harris
True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction.
Xerox Prints New Vision With Marketing
August 17, 2018
Carla Johnson
How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination.
How Content Marketing Became One Brand’s Trusted, Unified Source
August 10, 2018
Carla Johnson
Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination.
What’s Your Answer? 25 Questions from Content Marketing Experts
August 7, 2018
Ann Gynn
Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too.
Aon Shares Why Its Content Scorecard Is a Must
August 3, 2018
Carla Johnson
One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist.
5 Psychological Insights to Improve Your Content Marketing
July 31, 2018
Louisa McGrath
Using psychology to inform your content marketing isn’t sneaky trickery. It’s a smart way to create a better experience for your audience (and your brand). Here are five principles to know and how to apply them to your content.
Symantec Wins at Content by Responding to Its Audience
July 27, 2018
Carla Johnson
Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget.
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