7 Triggers That Make People Want to Share Your Content
May 27, 2019
Jonathan Gorham
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.
In a Creative Rut? Refresh Your Energy With These Inspiring Insights
May 24, 2019
Robert Rose
If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview.
Stop Wanting to Be Liked (Instagram May Do It For You Anyway)
May 17, 2019
Ann Gynn
Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.
3 Questions Your Creative Director Wants You to Answer
May 16, 2019
Joseph Kalinowski
Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help it go right.
13 Great Tools to Put Your Website Load Time in the Fast Lane
May 9, 2019
Aby League
Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test and then optimize your site.
35+ Definitions of What Quality Means in Content
May 7, 2019
Ann Gynn
Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content.
Deliver a Better Pitch to Get Your Content Noticed by Media
May 2, 2019
Britt Klontz
A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know.
22 Things You Wish Marketers Would Stop Doing on Social Media
April 19, 2019
Ann Gynn
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves.
Make Your Blog More Attractive With These 12 Visuals
April 16, 2019
Robert Katai
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.
How to Create Content in a World With Bots
April 15, 2019
Clare McDermott
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.
Successful Content Marketers Have These 7 Traits
April 9, 2019
Joe Pulizzi
Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight.
Don't Fail in the Future: Develop an Audio Strategy Today
April 5, 2019
Dennis Shiao
As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy.
No posts found