By Kim Moutsos published December 29, 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading

By Marcia Riefer Johnston published December 28, 2017

The Zen of Content Marketing: Higher Consciousness, Better Performance

Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about. Continue reading

By Clare McDermott published December 25, 2017

A Year Full of ‘No Way!?’ Moments for CCO Magazine

More exclamations flew out of the mouth of the editor of Chief Content Officer in 2017 than in any year since the magazine began in 2011. Discover 10 articles that had her saying, “No way?!” Continue reading

By Joe Pulizzi published December 18, 2017

This Goal-Setting Activity That Made All the Difference

CMI founder Joe Pulizzi shares his answer to the question he’s frequently asked: “What’s the one thing you did that made the greatest impact to where you are at now?” And his response is something you can customize for your own success. Continue reading

By Jeff Herrmann published December 14, 2017

How to Better Understand the Size and Composition of Your B2B Audience

Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience. Continue reading

By Jodi Harris published November 23, 2017

How Inspiring Brands Give Thanks on Social Media

Isn’t it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience. Continue reading

By Ann Gynn published November 21, 2017

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading

By Marcia Riefer Johnston published November 20, 2017

Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try

Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading

By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading

By Joe Pulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading

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