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Storytelling in Marketing: 3 Successful Examples

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches.
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Content Marketing Lessons From 8 of the Most Popular TED Talks

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks.
content-marketing-mailbox

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience.
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4 Content Experiences That Keep On Giving

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that.
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How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.
instagram-likes

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.
stand-out-content

The One Way to Stand Out in the Crowd of Content

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today.
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Marketing 2030: 7 Laws for Content Marketing Success

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute.
6-elements-conversion-rate

Analyze 6 Elements to Land Better Conversion Rates

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing.
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Channel Broadcast News to Better Your Content Marketing

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing.
3-content-pillar-types

Which of These 3 Content Pillar Types Should You Build?

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.
guest-blogging-guide

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites?