Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading
How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing. Continue reading
Content Creation Process: Everything You Need To Wow Your Audience
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading
Feast on These 9 Content Examples Worthy of Gratitude
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading
How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]
Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading
How To Make Thought Leadership Content Thoughtful and Leading
Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company. Continue reading
2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company. Continue reading
How Reading Great Fiction Makes Your Content Better (and What To Read)
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter. Continue reading
