4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers
June 15, 2023
Jodi Harris
Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships.
3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]
June 14, 2023
Ann Gynn
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
May 31, 2023
Jodi Harris
Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.
How To Create Disruptive, Innovative Content That Aligns With Your Brand
May 25, 2023
Jodi Harris
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
May 11, 2023
Ann Gynn
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
How To Interview a Job Candidate in a Style Fit for a Content Marketer
April 27, 2023
Ann Gynn
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member.
Watch Your Language: How To Win at Global Customer Service Content
April 26, 2023
Robert Rose
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.
Government Agencies Get Real, Funny, and Human on Social Media [Examples]
April 20, 2023
Dawn Papandrea
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.
Foolish Content Isn’t Limited to One Day a Year
March 30, 2023
Ann Gynn
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree?
How To Make Your Next Thought Leadership Program a Success
March 23, 2023
Janie Hulse-Najenson
Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.
Marketing Content to Gen Z? You Better Play by Their Rules
March 15, 2023
Jodi Harris
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
February 8, 2023
Jodi Harris
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that.
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