By Jodi Harris published October 11, 2018

How Voice-Activated Tech Will Change Content Marketing

Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading

By Robert Katai published October 9, 2018

Why You Need Vertical Visuals If Your Audience is Mobile

Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading

By Amir Bazrafshan published October 8, 2018

The 5 New Rules of Video Marketing Success

Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading

By Meenakshi Krishnan published October 5, 2018

7 Instagram Stickers That Can Make Your Stories Even Better

Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging. Continue reading

By Ann Gynn published September 26, 2018

How to Answer 25 FAQs on Content Marketing

We posed the questions last month. Now, we’re back with all the answers to 25 frequently asked questions about content marketing. You’ll be ready to respond to executives and clients when they pose the tough and easy questions. Continue reading

By Jim Tobin published September 14, 2018

4 Reasons You Should Act on Influencer Marketing

Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales. Continue reading

By Ann Gynn published September 10, 2018

How to Turn Conference Content Overload Into an Action Plan

Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading

By Bethany Johnson published September 5, 2018

Don’t Fear Chatbots If You Have a Rich Content Strategy

Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading

By Carla Johnson published August 31, 2018

How Content Takes the Stage to Change Brand Perception [Example]

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading

By Cathy McPhillips published August 27, 2018

No Celebrities Required: How to Create Great Influencer Content

Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book. Continue reading