You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading
What Content Really Engages? The Inside Scoop From 30 Marketers
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading
Want to Create Better Content? Coach A Kids’ Team
Can coaching a kids’ sports team really make you a better content marketer? Yes. These five coaching hacks offer valuable lessons and reminders. (And a bonus – if you read this, you don’t even have to become a coach to learn them.) Continue reading
How to Run a Strategy-Focused Content Workshop
Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals. Continue reading
3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)
Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading
Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar
Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading
Why Your Audience Needs Stories: It’s a Brain Thing
Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading
7 Triggers That Make People Want to Share Your Content
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading
In a Creative Rut? Refresh Your Energy With These Inspiring Insights
If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary. Read his words or watch the interview. Continue reading
Stop Wanting to Be Liked (Instagram May Do It For You Anyway)
Instagram’s experimentation to stop showing “like” counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program. Continue reading
