25 Answers to the Most Frequently Asked Questions in Content Marketing
June 4, 2020
Ann Gynn
Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers).
17+ Free Ways to Get More Traffic to Your Content
June 1, 2020
Kim Moutsos
Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.
7 Ideas to Spark Great Infographics
May 19, 2020
Nadya Khoja
Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation.
What You Need to Know to Get a Wikipedia Page Published
May 13, 2020
William Beutler
Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it.
How to Create the Right Video Experiences for Your Brand
May 12, 2020
Jodi Harris
Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path.
When Content Is All You Have for Your Audience
May 5, 2020
Ann Gynn
When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.
Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events
April 22, 2020
Robert Rose
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.
5 Surprising Ways to Optimize Websites With Video
April 20, 2020
Keith Harrington
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content.
How To Make Webinar Content Shine: A No-Fail Formula
April 13, 2020
Shane Barker
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences.
Brainstorming Tools: 25 Tips for a Remote World
April 9, 2020
Ann Gynn
Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools.
7 Free Ways to Get Original Data for Your Content
March 24, 2020
Megan Mahoney
Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples.
5 Alternatives to Make Stock Photography a Last Resort
March 5, 2020
Chad Newell
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool.
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