By Ellie Mirman published October 23, 2017

How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill. Continue reading

By Robert Katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading

By James Scherer published October 8, 2017

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading

By Renae Gregoire published October 6, 2017

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

People prefer to do business with companies they know, like, and trust. But what does that mean? And, more importantly, how do you translate that understanding into your content? Explore how businesses do it well and how you can do it too. Continue reading

By Aaron Agius published October 3, 2017

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading

By Julia McCoy published October 2, 2017

4 Strategies to Earn Natural, High-Quality Links for Your Content

Almost all the top rankings in Google have one thing in common – a backlink. Another site thought well enough of the content to link to it. But how do you get those high-quality links? You must earn them. Here’s how to start. Continue reading

By Sasha LaFerte published September 24, 2017

How to Get Customers to Participate in a Case Study

Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier. Continue reading

By Marcia Riefer Johnston published September 21, 2017

A Step-by-Step Process for Scoring Your Content

Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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By John Hall published September 18, 2017

How to Use Your Content Marketing Strategy to Write a Book

By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy. Continue reading

By Kelsey Raymond published September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

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