By Joe Pulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading

By Ann Gynn published June 20, 2017

Higher Education: How to Raise Your Content Marketing Game

Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing. Continue reading

By Jodi Harris published June 13, 2017

Content Marketing Is No Leisurely Feat in the Travel Industry

Travel and tourism content marketing isn’t just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they’ll never forget. Continue reading

By Michele Linn published June 12, 2017

5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading

By Ann Gynn published June 11, 2017

Nonprofit Marketing in 2017: Challenges, Strategies, and Examples

Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing. Continue reading

By Jodi Harris published June 4, 2017

Pharmaceutical Content Marketing: How to Cure What Ails You

Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance. Continue reading

By Joe Elliott published May 1, 2017

21 Experts Share Their Best Tips to Create Content Your Audience Will Love

How do you create content that connects with your audience? That’s the billion-dollar question. Twenty-one content marketers share their No. 1 tip to create content their audience will love. Continue reading

By Michele Linn published April 26, 2017

23 Quotes to Inspire Your Content Marketing and the Difference You Can Make

Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create. Continue reading