Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too).

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it.

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy.

Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better.

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know.

How the heck are we ever going to get organized around content? It seems overwhelming. The answer? Be strategic using a combination of these four operating models.

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help.

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead.

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic.

With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand.