The Only Way to Guarantee a Perfect Content Model
March 31, 2021
Mike Wills
A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone.
10 Things to Think About When Using Email Marketing
March 30, 2021
Kevin George
Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts.
A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
March 25, 2021
Ann Gynn
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.
Reach a Wider Audience, Step Up Your Content Distribution Strategy
March 23, 2021
Tom Whatley
You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that.
B2B Content Isn’t Boring Unless Your Writing Is
March 9, 2021
Jonathan Crossfield
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.
Look This Way: 9 Visual Content Options to Consider
March 8, 2021
Alina Valyaeva
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples.
The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]
March 5, 2021
Content Marketing Institute Team
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples.
5 Types of Video to Add to Your Social Media Marketing
March 1, 2021
Joe Forte
How do you create the best videos for success on social? Let’s walk through five choices.
Great Content Experiences Start With Giving Up Control [Content Marketing Examples]
February 26, 2021
Content Marketing Institute Team
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.
How to Build a Vibrant Online Community [Examples]
February 25, 2021
Monina Wagner
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important.
6 Email Newsletter Ideas for More Opens, Clicks, and Shares
February 23, 2021
Ann Gynn
Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers.
Go Beyond Ego Bait and Create Roundups That Resonate
February 18, 2021
Aaron Agius
You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how.
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