By Ann Gynn published December 1, 2021

4 Business Storytelling Examples That Break the Problem-Solution Mold

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading

By Jodi Harris published November 24, 2021

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading

By Irina Weber published November 23, 2021

8 Fresh Content Types Every Marketer Should Consider in 2022

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading

By Content Marketing Institute Team published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading

By Robert Rose published November 18, 2021

Why Visual Storytelling Demands More Than Just Images

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading

By Content Marketing Institute Team published November 12, 2021

3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading

By Content Marketing Institute Team published November 5, 2021

3 Cool Content Campaigns That Tackle Hot (and Warm) Topics

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading

By Jodi Harris published November 2, 2021

Video Storytelling: Here’s How To Get More From Your Investment

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading

By Content Marketing Institute Team published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading

By Ann Gynn published October 28, 2021

Why the Future of Demand Gen Lies in Self-Service Content Experiences

B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading

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