By Dennis Shiao published August 11, 2020

Conquer Your Video Fears and Get on Camera

With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading

By Justin Champion published August 10, 2020

How to Create Pillar Content Google Will Love

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading

By Robert Rose published August 3, 2020

How Content Marketing Can Save Your Digital Marketing Strategy

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
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By Jodi Harris published July 23, 2020

Make a Mission Statement for Better Content Marketing

Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading

By Julia McCoy published July 15, 2020

6 Things to Improve Your Content Performance

High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading

By Clare McDermott published July 13, 2020

How to Perfect the One-on-One Interview

Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading

By David McGuire published July 2, 2020

5 Big Obstacles Encountered by B2B Content Marketers

Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading

By Kim Moutsos published June 30, 2020

The 5 Most Popular Content Analytics Articles on CMI

You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading

By Ann Gynn published June 29, 2020

How to Make Personal and Corporate Branding Work Together

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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By Sarah Mitchell published June 24, 2020

8 Things to Know Before You Start a Research Project

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading

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