By Jim Tobin published September 14, 2018

4 Reasons You Should Act on Influencer Marketing

Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales. Continue reading

By Ann Gynn published September 10, 2018

How to Turn Conference Content Overload Into an Action Plan

Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading

By Bethany Johnson published September 5, 2018

Don’t Fear Chatbots If You Have a Rich Content Strategy

Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize. Continue reading

By Carla Johnson published August 31, 2018

How Content Takes the Stage to Change Brand Perception [Example]

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned. Continue reading

By Cathy McPhillips published August 27, 2018

No Celebrities Required: How to Create Great Influencer Content

Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book. Continue reading

By Carla Johnson published August 24, 2018

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading

By Jodi Harris published August 22, 2018

Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction. Continue reading

By Carla Johnson published August 17, 2018

Xerox Prints New Vision With Marketing

How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination. Continue reading

By Carla Johnson published August 10, 2018

How Content Marketing Became One Brand’s Trusted, Unified Source

Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination. Continue reading

By Ann Gynn published August 7, 2018

What’s Your Answer? 25 Questions from Content Marketing Experts

Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading