By Ann Gynn published April 6, 2021

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading

By Wesley Cherisien published April 5, 2021

10 Psych Principles to Attract and Grow Your Audience

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading

By Content Marketing Institute Team published April 2, 2021

Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading

By Mike Wills published March 31, 2021

The Only Way to Guarantee a Perfect Content Model

A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone. Continue reading

By Kevin George published March 30, 2021

10 Things to Think About When Using Email Marketing

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading

By Ann Gynn published March 25, 2021

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading

By Tom Whatley published March 23, 2021

Reach a Wider Audience, Step Up Your Content Distribution Strategy

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading

By Jonathan Crossfield published March 9, 2021

B2B Content Isn’t Boring Unless Your Writing Is

Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading

By Alina Valyaeva published March 8, 2021

Look This Way: 9 Visual Content Options to Consider

Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading

By Content Marketing Institute Team published March 5, 2021

The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]

Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples. Continue reading

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