By Content Marketing Institute Team published September 24, 2021

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading

By Ellie Mirman published September 21, 2021

How To Do a Competitive Content Marketing Analysis

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading

By Content Marketing Institute Team published September 17, 2021

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading

By Content Marketing Institute Team published September 10, 2021

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading

By Ann Gynn published September 9, 2021

28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading

By Darren DeMatas published September 8, 2021

7 Ideas To Get Your Creativity Unstuck

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading

By Jodi Harris published September 7, 2021

Content Distribution: Everything You Need to Know Right Now

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading

By Ann Gynn published September 2, 2021

22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading

By Darren DeMatas published August 30, 2021

13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading

By Ann Gynn published August 26, 2021

Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading

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