By Joe Forte published March 1, 2021

5 Types of Video to Add to Your Social Media Marketing

How do you create the best videos for success on social? Let’s walk through five choices. Continue reading

By Content Marketing Institute Team published February 26, 2021

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading

By Monina Wagner published February 25, 2021

How to Build a Vibrant Online Community [Examples]

Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading

By Aaron Agius published February 18, 2021

Go Beyond Ego Bait and Create Roundups That Resonate

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading

By Robert Rose published February 17, 2021

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading

By Content Marketing Institute Team published February 12, 2021

Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading

By Robert Rose published February 9, 2021

Don’t Let Content Marketing Be a Dead-End Career [New Framework]

To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading

By Ann Gynn published February 8, 2021

How One Brand Grew a Massive Audience by Building a News Site [Example]

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading

By Jonathan Rick published February 4, 2021

Will Wikipedia Think Your Page Is Notable?

You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading

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