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How TSA Put the Humor Into Content for an Agency Known for Serious Business

How TSA Pulls Off Funny Social Content About Serious Business

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
Time To Evolve Your Marketing Strategy for Social Media in 2024

Time To Evolve Your Social Media Strategy for 2024

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
How To Write Effective Social Media Guidelines That Protect Your Brand

How To Write Effective Social Media Guidelines That Protect Your Brand

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
the-measurement-difference

Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
Your Ultimate Guide To Master the Content Creation Process

Your Ultimate Guide To Master the Content Creation Process

Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
Podcast production process

How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.
job-search-advice

Helpful Advice To Find a New Job in Marketing and Content

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.
marketing-education-resources

50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
evergreen-versus-classic-content

Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
attention-versus-trust-content-marketing

Attention vs.Trust: Which Should Content Marketers Prioritize?

Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?