Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that’s found success. Continue reading
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading
How To Interview a Job Candidate in a Style Fit for a Content Marketer
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member. Continue reading
Watch Your Language: How To Win at Global Customer Service Content
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That’s a translation strategy that must accompany their content strategy. Continue reading
Government Agencies Get Real, Funny, and Human on Social Media [Examples]
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content. Continue reading
Foolish Content Isn’t Limited to One Day a Year
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading
How To Make Your Next Thought Leadership Program a Success
Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading
Marketing Content to Gen Z? You Better Play by Their Rules
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading
Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading
Looking for a Content Marketing Job? Follow This Advice To Get Noticed
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role?
Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
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