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Look Inside Your Brand’s Community for People To Help Lead It

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.
ai-real-power

5+ Real Ways AI Can Benefit Your Content and Marketing Today

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
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Why and How To Add Mentorship to Your Content Career Plan

Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
better-text-to-audio

6 Ways To Elevate the Text-to-Audio Experience for Your Content

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
top-ten-content-marketing-articles

10 Content Marketing Articles Readers (Like You) Loved This Year

Short on time? Here’s a cheat sheet for the 10 most popular articles for the Content Marketing Institute audience. You’ll see something for everyone to improve their content marketing programs, from trends to evergreen fundamentals.
Turning 'meh' ideas into marvelous content seems like magic.

How To Turn ‘Meh’ Ideas Into Marvelous Content

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
outstanding-content-marketing-examples

7 Content Examples Worth Savoring

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
scriptwriting-secrets

3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
climb-google-rankings

How Core Topics and Content Clusters Lead to Better Google Search Rankings

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
rule-makers-rule-breakers

Why Your Content Team Needs Rule Makers – and Rule Breakers

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
controversial-content-framework

How a Dash of Familiarity Makes Controversial Content More Palatable

Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
content-gap-analysis

How To Find (and Close) the Hidden Gaps in Your Content Strategy

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.