Helpful Advice To Find a New Job in Marketing and Content
March 14, 2024
Jodi Harris
On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.
50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
March 6, 2024
Ann Gynn
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
March 5, 2024
Robert Rose
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
Attention vs.Trust: Which Should Content Marketers Prioritize?
February 27, 2024
Robert Rose
Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?
Look Inside Your Brand’s Community for People To Help Lead It
February 22, 2024
Ann Gynn
Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.
5+ Real Ways AI Can Benefit Your Content and Marketing Today
February 14, 2024
Jodi Harris
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
Why and How To Add Mentorship to Your Content Career Plan
February 8, 2024
Ann Gynn
Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
6 Ways To Elevate the Text-to-Audio Experience for Your Content
January 3, 2024
Lisa Dougherty
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
10 Content Marketing Articles Readers (Like You) Loved This Year
December 21, 2023
Kim Moutsos
Short on time? Here’s a cheat sheet for the 10 most popular articles for the Content Marketing Institute audience. You’ll see something for everyone to improve their content marketing programs, from trends to evergreen fundamentals.
How To Turn ‘Meh’ Ideas Into Marvelous Content
November 30, 2023
Amy Higgins
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
7 Content Examples Worth Savoring
November 16, 2023
Jodi Harris
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More
November 7, 2023
Robert Rose
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
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