6 Proven Tips for Successful Facebook Videos
August 17, 2020
Teodora Lozan
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020.
How to Get More From Your Livestream After the Broadcast
April 8, 2020
Aaron Agius
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it.
6 Brands Share Real Content Marketing Examples That Convert
March 30, 2020
Leslie Carruthers
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
The Right and Wrong Ways to Use Vanity Metrics
February 10, 2020
Daniel Hochuli
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know.
3 Creative Ways to Promote Content With Carousel Ads
January 22, 2020
Thibaud Clement
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.
How to Use Facebook Ads to Promote Your Content
November 18, 2019
Dmitry Dragilev
Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.
22 Things You Wish Marketers Would Stop Doing on Social Media
April 19, 2019
Ann Gynn
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves.
How to Make the Most of Your Paid Content Promotion on Facebook
January 23, 2019
Brad Smith
Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU).
How to Get More From Your Livestream After the Broadcast
January 15, 2019
Aaron Agius
Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options.
How to be Purposeful With Your Purpose-Driven Content [Examples]
November 5, 2018
Ann Gynn
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy.
Are You Still Content Marketing Like It's 2018?
October 25, 2018
Katelyn Berkshire
With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your content marketing efforts, or worse, cause a mass extinction of ROI. See how many of these five downward trends your brand needs to address.
Is Your Brand Breaking the Law on Social Media?
October 3, 2018
Allen Murabayashi
Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right.
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