How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading
8 Fresh Content Types for 2022
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading
PPC and Content Marketing: The Perfect Combo for Immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]
Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading