How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more? Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading
Why You Need a Content Funnel For Your Content Product
Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading
This Week in Content Marketing: More Big Companies Investing in Original Content
We recap Intelligent Content Conference 2017, discuss a Netflix-driven trend, and explore the link between content marketing, strategy, and engineering. We wrap up the show with an example of the week from The Blues Kitchen. Continue reading
What Do Fast Company’s Innovative Companies Do Differently? 5 Examples for Marketers
Fast Company released its Most Innovative Companies issue and CMI devoured it to find great content marketing practices. Learn about five inspiring companies with innovative ideas that you should consider for your content marketing. Continue reading
What Is the Difference Between Content and Content Marketing?
Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading
This Week in Content Marketing: A&E Creates Content Blueprint for Brands
We discuss A&E’s new publisher-driven business model, and share thoughts on how Medium and Twitter can monetize their audiences. We shake things up in our rants and raves, then wrap up the show with an example of the week from Red Hat. Continue reading
How to Create a Brilliant Newsletter People Want to Read
Have you noticed? Newsletters are hot right now. They’re incredibly powerful. How can you create a newsletter that gets opened every time you send it? Consider these eight strategies with best-in-class examples. Continue reading
This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
We dissect new stats on the state of native advertising and explore some optimistic CMO research. We also share rants and raves on creative energy and siloed measurement standards, and take on March Madness in our example of the week. Continue reading
