Their products and services may be in high demand, but technology marketers don’t have it easy when it comes to earning the audience’s interest, trust, and budget. Here are some tips that can help. Continue reading
How to Write Email Newsletters People Want to Open and Act On
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading
This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing
We explore NerdWallet’s content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube’s ad crisis; then we close with an example of the week from Mobil. Continue reading
Higher Education: How to Raise Your Content Marketing Game
Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing. Continue reading
This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would … Continue reading
Customer Testimonials: 9 Content Strategies for Success
Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials. Continue reading
Content Marketing Is No Leisurely Feat in the Travel Industry
Travel and tourism content marketing isn’t just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they’ll never forget. Continue reading
Nonprofit Marketing Plan: Strategies and Examples
Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing. Continue reading
This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing
We dissect Mary Meeker’s 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading
The Future Model for Content Marketing and Media Are Identical
Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not? Continue reading
