Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers' consideration set.

We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS.

We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government.

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.

Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today.

If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape.

We discuss the state of digital advertising and debate whether it has truly become a "nightmarish joke." Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week.

Considering how powerful a role blogs can play in achieving content marketing goals, it's somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap.

In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving.

Their products and services may be in high demand, but technology marketers don't have it easy when it comes to earning the audience's interest, trust, and budget. Here are some tips that can help.

Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read.

We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close with an example of the week from Mobil.