22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing.
How GE Gives Recruiting Content a Personality Lift
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.
This Week in Content Marketing: Advertising Industry Prepares for Plummet
We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week.
Setting Content Free: How Health Catalyst Gets Results With Ungated Content
As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist.
How to Implement a Content Marketing Platform in a Global B2B Organization
Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it.
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA.
How SecureWorks Took Content Strategy From Guesswork to Game Changing
When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist.
This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content
We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT.
A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience
Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee.
What If What We Know About Marketing Is What’s Holding Us Back?
Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way.
8 Ways Intelligent Marketers Use Artificial Intelligence
Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition.
This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.