This Week in Content Marketing: Is There a Crisis in Content Marketing?
November 11, 2017
Joe Pulizzi
We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way.
What to Do After You Press Record: A Formula for Videos People Love
November 8, 2017
Marcia Riefer Johnston
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
November 5, 2017
Michele Linn
Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions.
This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win
November 4, 2017
Joe Pulizzi
We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.
How to Use How-To Content to Create and Retain Loyal Customers
November 2, 2017
Marcia Riefer Johnston
Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it.
How Brands Use Pop-Up Experiences to Make a Lasting Impression
October 30, 2017
Clare McDermott
How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that.
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
October 28, 2017
Joe Pulizzi
We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms.
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
October 24, 2017
Jodi Harris
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
October 21, 2017
Joe Pulizzi
We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa.
How to Take an Audience-First Approach to Your Content
October 15, 2017
Carlijn Postma
Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience.
This Week in Content Marketing: Is Google's Subscription Gift to Publishers a Trojan Horse?
October 14, 2017
Joe Pulizzi
We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy.
How 3 Serious Brands Engage Humanly on Social Media
October 10, 2017
Clare McDermott
A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists.
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