Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples.

With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it.

Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going.

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned.

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams.

How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination.

The business value of content marketing cannot be measured by standard content metrics (views, time on page, shares, etc.) Value lies in the behavior change of the audience affected by the content. How can you measure real value?

Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination.

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting.

One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist.

Marketers didn’t invent the tech for bots, mobile apps, and productivity tools, but they can entice their audiences to use them. Welcome to the sweet spot of content and tech, a hybrid embraced by forward-thinking marketers.