By Melissa Lopez published June 2, 2017

All Your Snapchat Advertising Questions Answered

Snapchat has 161 million daily users. And its projected advertising revenue for this year is $940 million, more than double that of 2016. But before your brand goes deep into Snapchat advertising, you should understand the options. Continue reading

By Ann Gynn published May 30, 2017

8 Things Any Good Marketer Should Know About Email

The most important currency for your content marketing program? It’s the email address. The lifeblood opens up your world to understanding the recipient’s behavior. Here’s what you need to know and how to maximize it for your program. Continue reading

By Jay Acunzo published May 29, 2017

The 3 Behaviors Driving the Most Creative Content Marketers

Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers. Continue reading

By Joe Pulizzi published May 27, 2017

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

We discuss one possible fate for corporate storytelling, and explore the critical role of the publisher. Our rants and raves feature daddy-driven hair care; then we wrap up with an example of the week from the Dutch Golden Age. Continue reading

By Joe Pulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue. Continue reading

By Joe Pulizzi published May 20, 2017

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

We forecast Snap’s financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate. Continue reading

By Shane Barker published May 17, 2017

How to Create High-Converting Content

Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content. Continue reading

By Jodi Harris published May 16, 2017

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge. Continue reading

By Joe Pulizzi published May 13, 2017

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

We explore Whirlpool’s purchase of Yummly, and debate publishers’ level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare. Continue reading

By Sasha LaFerte published May 10, 2017

Style Guide: How to Write One for Your Brand

Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading

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