By Joe Pulizzi published May 13, 2017

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

We explore Whirlpool’s purchase of Yummly, and debate publishers’ level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare. Continue reading

By Sasha LaFerte published May 10, 2017

Style Guide: How to Write One for Your Brand

Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading

By Nadya Khoja published May 7, 2017

7 Principles to Creating Great Infographics

Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to. Continue reading

By Jodi Harris published May 2, 2017

Cover All the Bases With 21 Winning Content Marketing Tactics

It’s not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading

By Joe Pulizzi published April 29, 2017

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

We discuss Google’s proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916. Continue reading

By Marcia Riefer Johnston published April 27, 2017

Are Your Buyer Personas Ready to Take on the World?

Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading

By Joe Pulizzi published April 22, 2017

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.  Continue reading

By Joe Pulizzi published April 15, 2017

This Week in Content Marketing: The New Content Business Model Awaits

We do a deep dive into the Pepsi video fiasco and explore the only content business model that matters. Our rants and raves include advertising blinders; then we close the show with an example of the week from Farmer-Stockman.  Continue reading

By Paul Roetzer published April 13, 2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

By Daniel Hochuli published April 9, 2017

2 Funnels Are Necessary for Content Marketing

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading