Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences.

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time.

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing.

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020.

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches.

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience.

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know.

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that.

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.