By Marcia Riefer Johnston published August 28, 2017

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

By Arnie Kuenn published August 22, 2017

Content Amplification: How to Promote and Distribute Content Effectively

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

By Heather Levy published August 20, 2017

5 Key Milestones to Develop and Advance Your Content Marketing Program

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

By Matt Press published August 4, 2017

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

By Alex Chris published July 3, 2017

How to Boost Your Page Ranking for One Keyword

How can you guide Google to improve the ranking of a page for the keywords you want? Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes. Continue reading

By Marcia Riefer Johnston published June 29, 2017

Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

What if you delivered content like Netflix? Enticing prospective customers with content they can binge on? If you did, you’d never waste another click to a dead-end content asset. You’ll keep people hooked after they click. Here’s how. Continue reading

By Sujan Patel published June 26, 2017

How to Write Email Newsletters People Want to Open and Act On

Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading

By Sujan Patel published June 14, 2017

9 Strategies for Using Customer Testimonials in Your Content

Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials. Continue reading

By Aaron Agius published June 5, 2017

Is It Time to Invest in PPC Campaigns for Your Content?

Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading

By Shane Barker published May 17, 2017

How to Create High-Converting Content

Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content. Continue reading