By Ann Smarty published April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading

By Michele Linn published April 12, 2019

How to Use the 4 Most Helpful Reports in Google Analytics

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading

By Pat Ahern published April 4, 2019

How to Find and Fill a Content Gap for SEO and UX

If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google. Continue reading

By Barry Feldman published March 27, 2019

The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue reading

By Inna Yatsyna published March 21, 2019

What the H? How to Make Your Tags Matter in SEO

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found. Continue reading

By Isaac Justesen published March 1, 2019

9 Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading

By Ann Gynn published February 28, 2019

How to Write Headlines That Get Your Brand What It Wants [Checklist]

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading

By Dennis Shiao published February 7, 2019

Why You Need Better Conversion Tracking to Win the Sales Game

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading

By Sara McGuire published January 8, 2019

These 7 Visual Tactics Can Boost Landing Page Conversions

Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading

By Ann Gynn published December 14, 2018

4 Real-Life Ledes: Why They Work (and What Could Be Better)

Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading