If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading
Which of These 3 Content Pillar Types Should You Build?
Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.
Why You Need to Get a Life(cycle) Email Marketing Program
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading
Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?
Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading
Thin Content: Why You Should Fix or Remove Low-Quality Web Pages
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading
How to Structure Your Content to Make It Accessible
Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading
How to Stop Creating Content That Disappoints Your Audience
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading
5 Techniques to Build a Better Content Platform
Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading
The Best Reason to Do Content Marketing? Organic Search
Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on.
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How to Use Google Search Console to Increase Traffic to Your Site
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading
