By Jodi Harris published November 7, 2017

A Quick-Start Guide to Paid Content Promotion

If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading

By Aleh Barysevich published November 6, 2017

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading

By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading

By Andy Betts published October 11, 2017

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading

By Jodi Harris published October 9, 2017

Email Content: Increase Reach, Impact, and Subscriber Satisfaction

It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading

By Marcia Riefer Johnston published August 28, 2017

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

By Arnie Kuenn published August 22, 2017

Content Amplification: How to Promote and Distribute Content Effectively

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

By Heather Levy published August 20, 2017

5 Key Milestones to Develop and Advance Your Content Marketing Program

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

By Matt Press published August 4, 2017

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading

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