If you only optimize your website to get views, you’re in trouble. Google reports over 20% of searches come from voice and ComScore predicts half of searches will be done by voice in just two years. Here’s what you need to do now. Continue reading
Should You Worry About Your SEO and Google’s Mobile-First Index?
Given your vigilance with the all-powerful search engine rankings, you’re likely concerned or at least curious about the effect of Google’s new mobile-first index. Get answers to your questions on how it could impact your site and SEO. Continue reading
6 Ways to Use Reviews in Your Content and Pitfalls to Avoid
Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls. Continue reading
3 Helpful SEO Moves to Get on Topic
To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three SEO techniques to help you get better rankings from content you’re creating. Continue reading
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits
Video options abound, particularly given video’s growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits. Continue reading
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading
Google Leaders Share How to Improve the Mobile Experience
Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how. Continue reading
8 Copywriting Techniques to Boost Email Conversions
You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading
3 Models (and Tools) to Understand, Predict, and React to Your Social Media
Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading
The Secrets of High-Performing Online Content
How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers. Continue reading
