By Michael Brenner published July 18, 2019

7 Easy Ways to Super Boost Your Newsletter Open Rate

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

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By Andrew Raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

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By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading

By Kim Moutsos published July 3, 2019

So Your Content Failed. Now What?

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading

By Ann Smarty published July 1, 2019

7 Tools to Optimize Your Old Content for New Conversions

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading

By John Hall published June 26, 2019

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading

By James Tennant published June 3, 2019

Stop Thinking About Personalized Content as an Extra

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading

By Mike Murray published May 29, 2019

Why Google Keyword Rankings Still Matter for SEO

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of). Continue reading

By Jonathan Gorham published May 27, 2019

7 Triggers That Make People Want to Share Your Content

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading

By Robert Rose published May 22, 2019

Will the Real ROI In Content Please Stand Up

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading