By Liam Carnahan published November 13, 2019

The Top 7 Things You Must Know About Google’s BERT Update

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading

By Dennis Shiao published November 7, 2019

Analyze 6 Elements to Land Better Conversion Rates

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading

By Justin Champion published October 30, 2019

Which of These 3 Content Pillar Types Should You Build?

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.

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By Kevin George published October 28, 2019

Why You Need to Get a Life(cycle) Email Marketing Program

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading

By Andrew Dennis published October 21, 2019

Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading

By Jonas Sickler published October 16, 2019

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading

By Ann Smarty published October 15, 2019

How to Structure Your Content to Make It Accessible

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading

By Gina Balarin published October 10, 2019

How to Stop Creating Content That Disappoints Your Audience

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading

By Michael Becker published October 8, 2019

5 Techniques to Build a Better Content Platform

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading

By Michael Brenner published October 3, 2019

The Best Reason to Do Content Marketing? Organic Search

Only one channel satisfies every reason your brand has for distributing and promoting content – organic search. And that’s not an overstatement. Read on.
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