By Inna Yatsyna published March 21, 2019

What the H? How to Make Your Tags Matter in SEO

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found. Continue reading

By Isaac Justesen published March 1, 2019

9 Steps to Optimize Images for SEO

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading

By Ann Gynn published February 28, 2019

How to Write Headlines That Get Your Brand What It Wants [Checklist]

Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading

By Dennis Shiao published February 7, 2019

Why You Need Better Conversion Tracking to Win the Sales Game

Before hurrying to generate the next 100 B2B leads, get your conversion tracking in order. The former may keep the sales team happy this month, but the latter makes the entire organization successful over the long term. Continue reading

By Sara McGuire published January 8, 2019

These 7 Visual Tactics Can Boost Landing Page Conversions

Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading

By Ann Gynn published December 14, 2018

4 Real-Life Ledes: Why They Work (and What Could Be Better)

Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading

By Kim Moutsos published December 13, 2018

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship. Continue reading

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading

By Jodi Harris published November 16, 2018

How to Survive the Ongoing Confusion With SEO

In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading

By Mike Murray published November 14, 2018

Page Load Time: Is It the SEO Rankings Culprit?

You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading