By Sara McGuire published January 8, 2019

These 7 Visual Tactics Can Boost Landing Page Conversions

Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading

By Ann Gynn published December 14, 2018

4 Real-Life Ledes: Why They Work (and What Could Be Better)

Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading

By Kim Moutsos published December 13, 2018

2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship. Continue reading

By Shane Barker published December 3, 2018

12 Expert Ideas to Improve Your Content Marketing for Better Leads

Done strategically, content marketing is a good way to generate leads in a cost-effective way. If lead generation is a goal of your brand, read on for a dozen ideas on how to do it well from industry experts. Continue reading

By Jodi Harris published November 16, 2018

How to Survive the Ongoing Confusion With SEO

In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading

By Mike Murray published November 14, 2018

Page Load Time: Is It the SEO Rankings Culprit?

You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading

By Sarah Mitchell published November 9, 2018

Are You Measuring Right in Your Content Marketing?

How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading

By Mike Murray published November 8, 2018

15 Search Intent Tips, Examples, and Resources for SEO Keywords

If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading

By Aleh Barysevich published November 2, 2018

4 Steps to Speed Up Your Website and Look Better to Google

Even if you can boast of impeccable content marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune – from visitors and Google. Do a checkup on your website, following these four tips. Continue reading

By Elise Dopson published October 30, 2018

How to Get Ranked and Read With the Topic Cluster Content Model

Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how. Continue reading