If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading
What This Agency Did to Rank Its Blog at the Top of Google (Case Study)
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading
How to Use Images to Increase Search Visibility and Get More Clicks
Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading
How to Use Facebook Ads to Promote Your Content
Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading
The Top 7 Things You Must Know About Google’s BERT Update
Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading
Analyze 6 Elements to Land Better Conversion Rates
If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading
Which of These 3 Content Pillar Types Should You Build?
Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.
Why You Need to Get a Life(cycle) Email Marketing Program
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading
Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?
Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading
Thin Content: Why You Should Fix or Remove Low-Quality Web Pages
To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading
