Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading
A Simple-to-Do Content Audit With 6 Questions
Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading
20 of the Best SEO Tips for Keyword Rankings and Google in 2020
As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading
Why We Are Still Talking About Email in 2020
Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email. Continue reading
7 SEO Myths that Could Limit Your Google Keyword Rankings
SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths. Continue reading
21 YouTube SEO Tools to Boost Your Video Rankings
If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading
What This Agency Did to Rank Its Blog at the Top of Google (Case Study)
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading
How to Use Images to Increase Search Visibility and Get More Clicks
Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading
How to Use Facebook Ads to Promote Your Content
Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading
The Top 7 Things You Must Know About Google’s BERT Update
Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading
