Content + Tech: How to Create Better Audience Experiences
April 18, 2019
Stephanie Stahl
Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.
Is Your Content Ready to Zig and Zag With Your Buyers?
April 11, 2019
Ann Gynn
Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how.
Successful Content Marketers Have These 7 Traits
April 9, 2019
Joe Pulizzi
Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight.
Don’t Fail in the Future: Develop an Audio Strategy Today
April 5, 2019
Dennis Shiao
As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy.
Is April Fools’ Day Worth the Risk for Brands?
April 1, 2019
Ann Gynn
April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought.
Get to Your Audience's Core: Know Their Content Intent
March 26, 2019
Daniel Hochuli
Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.
Client and Content Agency Share Insider Tips to Successful Relationship
March 22, 2019
Dennis Shiao
Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.
How to Smash Silos and Better Integrate Marketing Teams
March 18, 2019
Annemaria Nicholson
Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.
7 Steps to Getting Brand Trust Right
March 8, 2019
Aaron Agius
There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it.
Time to Get Schooled on Content Marketing Skills
February 18, 2019
Jodi Harris
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts.
Your 2020 Mission: A Unified Strategy for Content in Your Marketing
January 28, 2019
Robert Rose
We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too.
Dump the Sales Funnel in Favor of Lifecycle Marketing
January 14, 2019
Julia McCoy
The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle.
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