A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.