By Rachel Foster published July 21, 2020

Pick a Point of View That Boosts B2B Conversions

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading

By Ann Gynn published July 20, 2020

How to Create a Not-Awkward Personalization Strategy

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading

By Kim Moutsos published July 16, 2020

Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts

You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading

By Dennis Shiao published July 14, 2020

Who Should Be at the Center of Your Sales and Marketing Alignment?

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading

By Shane Barker published July 8, 2020

Tools to Help Your Content Marketing Team Be Successful

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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By Stefanie Curtis published July 6, 2020

How to Create a Content Marketing Playbook

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading

By Sasha LaFerte published July 1, 2020

Brand Style Guide Writing Advice

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading

By Jodi Harris published June 25, 2020

Create a Content Marketing Strategy in 3 Steps

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading

By Robert Rose published June 15, 2020

Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading

By Stephanie Stahl published June 9, 2020

Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading

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