By Dennis Shiao published April 5, 2019

Don’t Fail in the Future: Develop an Audio Strategy Today

As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy. Continue reading

By Ann Gynn published April 1, 2019

Is April Fools’ Day Worth the Risk for Brands?

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading

By Daniel Hochuli published March 26, 2019

Get to Your Audience’s Core: Know Their Content Intent

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading

By Dennis Shiao published March 22, 2019

Client and Content Agency Share Insider Tips to Successful Relationship

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading

By Annemaria Nicholson published March 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading

By Aaron Agius published March 8, 2019

7 Steps to Getting Brand Trust Right

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading

By Jodi Harris published February 18, 2019

Time to Get Schooled on Content Marketing Skills

Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading

By Robert Rose published January 28, 2019

Your 2020 Mission: A Unified Strategy for Content in Your Marketing

We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading

By Julia McCoy published January 14, 2019

Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading

By Jug Babic published January 10, 2019

How to Use Scrum for Content Marketing

Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading