By Dennis Shiao published July 25, 2019

For Better Results, Think of Content Marketing Like a Product

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

Continue reading

By Dennis Shiao published July 10, 2019

Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir. Continue reading

By Kim Moutsos published July 3, 2019

So Your Content Failed. Now What?

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading

By Ann Smarty published July 1, 2019

7 Tools to Optimize Your Old Content for New Conversions

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading

By Michael Brenner published June 27, 2019

How to Run a Strategy-Focused Content Workshop

Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals. Continue reading

By Jodi Harris published June 14, 2019

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson. Continue reading

By Robert Rose published June 13, 2019

The 7 Core Roles of a 2020 Content Marketing Team

What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles. Continue reading

By Dennis Shiao published June 12, 2019

3 Strategies to Connect With Your Audience (Hint: Start With Mutual Truths)

Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading

By Kim Moutsos published June 7, 2019

Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar

Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading

By James Tennant published June 3, 2019

Stop Thinking About Personalized Content as an Extra

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading