By Lisa Murton Beets published May 30, 2018

4 Paths to Better Content Management and Strategy [New Research]

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading

By Marcia Riefer Johnston published May 3, 2018

Content Tech Overload? 3 Questions to Ask Before You Buy

Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing. Continue reading

By Bethany Johnson published April 30, 2018

How Content Can Create a Self-Sustaining Customer Referral Engine

Don’t be tempted to celebrate wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users. Continue reading

By Kim Moutsos published April 26, 2018

How 3 Content Brands Tackle Their Toughest Internal Challenges

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading

By Irina Weber published April 20, 2018

How to Find and Reuse Your Best Content [Tools]

Reusing your content pieces is a powerful way to expand your reach across media channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results. Continue reading

By Erika Heald published April 17, 2018

5 Steps to Find Your Brand Voice

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading

By Marcia Riefer Johnston published April 12, 2018

Falling Behind Your Competitors? Build a Content Brand

Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading

By Ann Gynn published April 10, 2018

Are Buyer Personas Just Nicer Words for Stereotypes?

Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading

By Mat Zucker published April 6, 2018

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading

By Marcia Riefer Johnston published April 5, 2018

How to Create Unified Content That Works in Diverse Global Markets [Examples]

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

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