Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading
10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading
How GE Gives Recruiting Content a Personality Lift
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading
How to Implement a Content Marketing Platform in a Global B2B Organization
Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading
7 Best Practices (and Tools) for Managing Your Remote Content Team
Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading
How SecureWorks Took Content Strategy From Guesswork to Game Changing
When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading
The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber
If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading
How to Tear Down Silos to Create a Culture of Content
Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading
8 Ways Intelligent Marketers Use Artificial Intelligence
Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading
