When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading
The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber
If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading
How to Tear Down Silos to Create a Culture of Content
Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading
8 Ways Intelligent Marketers Use Artificial Intelligence
Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading
How and Why (or Why Not) to Build a Chatbot
Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading
Want Content That’s More Usable & Reusable? Chunk It
How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading
The Democratization of Distrust Is Our Biggest Opportunity
Attention is getting a lot of, well, attention – attention marketing, attention economy, attention with content marketing. But to move forward in your content marketing journey (and build a business case), pay attention to trust. Continue reading
The Age of the Wisdom Worker Is (Still) Just Ahead
Peter Drucker’s tomorrow has arrived. Today’s workplace needs storytellers. Meaning makers. Wisdom workers, they’re sometimes called. Are we there yet? Has this new class of worker rushed in to fill the need for wisdom? How about you? Continue reading
How Adidas Creates Moments of Relevance
When adidas launched GamePlan A, it put culture at the core of its content marketing strategy. Why? Because culture has the power to nourish longer-lasting and more-engaged relationships. Here’s what the sports company learned. Continue reading
Marketers: 14 Opportunities to Make Your Content Efforts More Scalable [New Research]
Though most marketers say their brand views content as an asset, only a minority have the people and processes in place, according to new research on content management and strategy from the Content Marketing Institute. Continue reading
