By Marcia Riefer Johnston published December 28, 2017

The Zen of Content Marketing: Higher Consciousness, Better Performance

Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about. Continue reading

By Marcia Riefer Johnston published December 20, 2017

Is Your Marketing Ready for 2018?

In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading

By Joe Pulizzi published December 12, 2017

Are You Ready for Content Marketing in 2018? 60+ Predictions

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading

By Marcia Riefer Johnston published November 30, 2017

How to Adopt a Customer-Centric Strategy for Your Content

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading

By Robert Rose published November 29, 2017

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

What is a more foundational argument for content strategy? How can you make the case to the C-suite and to mollify skeptical colleagues? It requires you to flip your thinking with this one twist recommended by Robert Rose. Continue reading

By Cathy McPhillips published November 26, 2017

5 Steps to Improving Subscriber Data for More Personalized Emails

If you want a more valuable audience, you must know more about your subscribers than just their email address. Learn how CMI gained robust data for almost 50% of its subscribers, and how it used that information for the better. Continue reading

By Melanie Seibert published November 24, 2017

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading

By Marcia Riefer Johnston published November 20, 2017

Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try

Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading

By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval. Continue reading

By Joe Pulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading

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