Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading
How Content Marketing Can Save Your Digital Marketing Strategy
Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
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You May be Undermining Your Content Marketing
Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people’s decisions. But we don’t think about how our biases can be a disadvantage. Let’s explore. Continue reading
To Gate or Not to Gate? Is That Really the Question?
If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading
Pick a Point of View That Boosts B2B Conversions
Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading
How to Create a Not-Awkward Personalization Strategy
Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading
Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts
You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading
Who Should Be at the Center of Your Sales and Marketing Alignment?
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading
Tools to Help Your Content Marketing Team Be Successful
No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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How to Create a Content Marketing Playbook
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading
