By Kimberly Zhang published January 15, 2020

Fix These Big Inefficiencies in Your Content Pipeline

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading

By Erika Heald published January 8, 2020

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading

By Michael Brenner published January 7, 2020

Your How-To Plan for 12 Months of Customer-Focused Blogging

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading

By Kim Moutsos published December 26, 2019

5 Misunderstandings That Sabotage Your Content Marketing

Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes.
Continue reading

By Jodi Harris published December 16, 2019

Don’t Obsess Over Search Rankings; Do This Instead

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins. Continue reading

By Stephanie Stahl published December 10, 2019

Back to the Future? 90 Content Marketing Predictions for 2020

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading

By Paul Longhenry published December 3, 2019

Now You’re Segmenting With Science: How to Use Quantitative Psychology

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading

By Ann Gynn published November 26, 2019

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.

Continue reading

By Jodi Harris published November 19, 2019

Select Your Search Marketing Tech For Now and the Future

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading

By Robert Rose published October 29, 2019

Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading

DISCOVER MORE FROM INFORMA TECH

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL