By Jodi Harris published November 19, 2019

Select Your Search Marketing Tech For Now and the Future

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading

By Robert Rose published October 29, 2019

Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research]

Are you listening or just waiting to speak? Too many of us are waiting. Doing the same in our marketing. We’re “waiting to content” rather than really listening to the audience we’re trying to serve. It’s time to change that. Continue reading

By Jonas Sickler published October 16, 2019

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading

By Dennis Shiao published October 9, 2019

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.

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By Jodi Harris published October 2, 2019

What It Takes to Get the Best Results With Marketing Automation

Marketing automation isn’t all machines and magic – it takes real human effort to get the best results. This month’s #ContentTECH discussion looks at the work to be done if you want to unleash the full potential of these tools. Continue reading

By Dennis Shiao published September 25, 2019

Ethical Marketing: Are You Crossing the Line?

Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble. Continue reading

By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading

By Jodi Harris published September 4, 2019

Got a Plan? Content Marketing Success Demands It

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading

By Carla Johnson published August 29, 2019

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading

By Carla Johnson published August 28, 2019

Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading

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