Three months shy of its 5th birthday, the company’s digital magazine was killed. The C-suite underestimated the cost of tech upgrades. Content marketing was the victim. Yes, technical debt is now one of your biggest threats. Continue reading
5 Sources to Inspire Unlimited Content Ideas
Not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year. Continue reading
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading
4 Paths to Better Content Management and Strategy [New Research]
Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading
Content Tech Overload? 3 Questions to Ask Before You Buy
Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing. Continue reading
How Content Can Create a Self-Sustaining Customer Referral Engine
Don’t be tempted to celebrate wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users. Continue reading
How 3 Content Brands Tackle Their Toughest Internal Challenges
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading
How to Find and Reuse Your Best Content [Tools]
Reusing your content pieces is a powerful way to expand your reach across media channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results. Continue reading
5 Steps to Find Your Brand Voice
If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading
Falling Behind Your Competitors? Build a Content Brand
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading
