By Ann Smarty published August 12, 2020

8 Tools to Optimize Your Old Content for New Conversions

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading

By Robert Rose published August 3, 2020

How Content Marketing Can Save Your Digital Marketing Strategy

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain.
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By Lesley Vos published July 29, 2020

You May be Undermining Your Content Marketing

Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people’s decisions. But we don’t think about how our biases can be a disadvantage. Let’s explore. Continue reading

By Robert Rose published July 22, 2020

To Gate or Not to Gate? Is That Really the Question?

If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading

By Rachel Foster published July 21, 2020

Pick a Point of View That Boosts B2B Conversions

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading

By Ann Gynn published July 20, 2020

How to Create a Not-Awkward Personalization Strategy

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading

By Kim Moutsos published July 16, 2020

Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts

You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading

By Dennis Shiao published July 14, 2020

Who Should Be at the Center of Your Sales and Marketing Alignment?

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading

By Shane Barker published July 8, 2020

Tools to Help Your Content Marketing Team Be Successful

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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By Stefanie Curtis published July 6, 2020

How to Create a Content Marketing Playbook

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading

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