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How To Repurpose Video Content for Bigger and Better Results

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
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How To Breathe New Life Into Unpublished Content

Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.
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5 Evergreen Content Tips for a Year-Round Marketing Strategy

Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.
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How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

The reduce, reuse, recycle model of waste management can be a great strategy search-focused content. It can help snip and prune the content weighing down your content’s search engine results.
simple-content-audit

A Simple-to-Do Content Audit With 6 Questions

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles.
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5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.”
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9 Evergreen Content Examples for Long-Term Success

Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well.
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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content.
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Want Content That’s More Usable & Reusable? Chunk It

How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.
extend-reach-editorial

17 No-Cost Ways Writers Can Extend Reach of Their Editorial

Writers spend most of their time writing, but they and the entire team need to make sure there is ample time to promote – to extend the reach of their content. CMI takes you behind the scenes to share how we do it.
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5 Editorial Experiments You May Want to Try

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride.