How The Humane Society Makes Emotional Connections Through Print and Digital Content
October 19, 2023
Dawn Papandrea
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
October 12, 2023
Jodi Harris
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences
September 27, 2023
Ann Gynn
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
September 13, 2023
Jodi Harris
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.
How This Outside-the-Box Approach to Content Produced Award-Winning Results
December 6, 2022
Ann Gynn
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]
November 1, 2022
Jodi Harris
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
Demand Generation: Follow These Content Tips [Examples]
October 3, 2022
Jodi Harris
When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.
Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs
September 20, 2022
Jodi Harris
Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.
5 Lessons From the Content Marketing Awards Project of the Year Finalists
August 24, 2022
Jodi Harris
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.
Is an Unbranded Content Website Worth It? All Signs Point To Yes at SAP
July 25, 2022
Ann Gynn
Do unbranded content sites really produce business results? Most people who work in content marketing have gotten that question. The Future of Customer Engagement and Experience site offers a definitive answer. Here’s how it works for SAP and its audience.
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