Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
Xerox Prints New Vision With Marketing
How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination. Continue reading
How Content Marketing Became One Brand’s Trusted, Unified Source
Looking beyond building data for the human stories at a commercial real estate company offers many lessons for all content marketers. And it’s what helped JLL’s Glenn LaFollette earn a Content Marketer of the Year nomination. Continue reading
Aon Shares Why Its Content Scorecard Is a Must
One-dimensional views of a story’s effectiveness don’t cut it at Aon. Evaluating the impact of its brand journalism platform led its senior director of content to customize a scorecard. She’s a Content Marketer of the Year finalist. Continue reading
Symantec Wins at Content by Responding to Its Audience
Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget. Continue reading
How NASCAR Drives Better Storytelling With a Unified Team
Evan Parker led NASCAR’s new content team on a daunting mission: engage and win fans beyond the racetrack. First-year results include almost one billion views, a docu-series, and Evan’s nomination for Content Marketer of the Year. Continue reading
Content Marketer of the Year Shares the REI Story
Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading
Video Storytelling Secrets From an Award-Winning Series
Great video storytelling doesn’t require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa’s award-winning Solo Traveller series. Continue reading
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading
22 Examples From Brands (and Marketers) That Are Winning at Content Marketing
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading
