What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it.

See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results for the Project of the Year finalists.

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist.

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year.

You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool.

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future.

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.

Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between.

With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it.

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned.