By Robert Rose published July 20, 2021

How To Make a Better Case for Content Marketing

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading

By Gina Balarin published May 18, 2021

With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It

Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading

By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading

By Robert Rose published January 19, 2021

Get Your Content Governance in Order With This 1 Thing

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading

By Marcia Riefer Johnston published January 28, 2016

Align Your Messaging With This Simple Tool

What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL